This happened last night on my way home from work, and the business application to the story hit me like a ton of bricks. I've got to pay attention if I'm to navigate this real estate market and survive. We're talking survival here. Staying alive. Reaching our objectives. Paying the bills and keeping the doors to our businesses open.
See if this resonates with you.
5:40 p.m. Rush hour traffic on a main east west artery through town. 4 lanes.
I saw the approaching minivan in my mirror. It passed me on the right, doing about 40. Traffic was doing about 35.
As I glanced over, I was more than mildly surprised to see the driver reading a paperback novel that she was holding against the steering wheel.
My point & shoot Lumix rides shotgun with me on the passenger seat, and it's set to take a 3-photo sequence. I rolled down the passenger side window and waited for an opportunity.
Half a block down the road, I captured this photo. Notice three things: (1) the minivan's front wheel is a blur at the speed we're travelling, (2) the level of traffic in my passenger side mirror, and (3) the drivers' focus--look at her eyes.
I'm doing this with my business some days. Why, you ask? I do it because I can. I'm good at what I do.
(I know how to drive. I drive this road every day.) I do it because my business, like yours, is repetitious and sometimes boring. It's fallen into a pattern.
We've been working long enough that we can do parts of our business without thinking about actually doing it. Without concentrating. Without focusing on the task at hand.
I can't say what it might be for you. For me, the allegory is is to my marketing. It's on autopilot. I'm on autopilot. I know how to do this stuff.
If you think for a minute, you'll see an allegory in your business. Let's all focus today, and "arrive alive."