Tucson AZ Home Loan Info


For Newbies Only: Use Your Camera to Capture My Imagination

 Words without images are like eating a hardboiled egg without salt.  You'll get some good out of it, but the experience won't be very satisfying.

My mind (yours too) doesn't understand words.  It understands images. 

We don't think in words, you and I.  We think in images.  A story is a series of images.  So is a movie.  So is your brain. 

A still photo like the one on the right captures your imagination without words.  Immediately, you understand what's happening and who the characters are.  Your mind says "That eagle's in a world of trouble."

We don't think in words; we think in images.  I'll bet you think that's crazy talk. 

Your mind just created an image of crazy talk. It's likely that you couldn't describe the image easily--that's because your mind has to work to convert the image into words, and words are not your mind's native language.  Images are the language of the soul.

As a blogger, you'll soon reach the point where you wonder why people don't comment on what you've labored to write.  It's because you didn't engage their mind before it (their mind) took them some place more interesting.

My web designer, Donte' Ormsby, talks about that interest (or lack thereof) as "stickiness."  When you come to one of Donte's web pages, he wants you to stop for a second.  He's taught me to use images to achieve stickiness.  You can do the same. 

 The best advice I've ever had comes from an Israeli motivational speaker with a name that's hard to pronounce.  He said "Words are previews of coming events."  Boaz Rauchwerger is his name.  He's fantastic.

  • "I don't take pictures well."  (I can see why.)
  • "You're just naturally good with a camera."  (What you mean is "I'm not good with one.")
  • "I'm not real technical."  (And I'll never achieve skill behind the lens.)

Rauchwerger insists "If I don't want it, I won't say it."  Because words are previews of things to come

So, my newbie blogging friend, go get your camera.  Carry it with you.  When you see something that's visually compelling, take a photo.  Upload it to your computer.  Save it in a folder called Active Rain Photos, and use it in your post. 

Oh, and if you're wondering about the images, and want to know the rrrest of the story, click hereBut please some back and comment.

I'm Mike in Tucson, your preferred Tucson, Arizona mortgage lender.
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona
Think of me as your Active Rain resource.  Call any time.

Comment balloon 24 commentsMike Jones • March 28 2008 12:32AM


I want to find out about those photos!  The second one looks like the eagle is winning...  Did you shoot those great photos?  

Posted by Doreen McPherson, Phoenix Arizona Real Estate ~ (Homesmart ~ Scottsdale ~ Tempe) over 12 years ago


  You are soooo right ! I am a visual learner. My memory works like a picture. I understand problems by word pictures. So I have my first funny blog "DING DONG DITCH"EM" and someone very nicely stated I should have a picture of me ringing a doorbell to capture an audience for my story.  I did follow her advice. Now I need someone to help upload it to my blog since it doesn't have a browse button. That is the next thing to learn! Thank you for your post on this subject.

Posted by Windy Hixson, Riverside Ca~h2o Homes Specialist (MOVE HOME REALTY) over 12 years ago
Very cool Mike!  Thanks for sharing.  Reminds me of when I lived in WI and the eagles would congregate around the chicken farms in the winter cleaning up the dead ones thrown out by the farmers.  There would be dozens of them out there at the same time.  I'll bet that's the last time that fox messes with an eagle.
Posted by Randy Springborn over 12 years ago

Hi there Mike.  The best is yet to come.

Posted by Susie Blackmon, Ocala, Horses, Western Wear, Horse Farms, Marketing over 12 years ago


I remember that post, powerful images are one of the keys to communicating well.  I think you are doing a great thing here with your new "for newbies" theme.  The AR gods will be adding you to their great list of new hires!  

Posted by Jan Evett, Broker Associate, 20 years+ in real estate (The Premier Property Group LLC) over 12 years ago
Mike, As always great information.  Now all I have to do is do it. :)  Thanks for your advice and post.
Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) over 12 years ago
Those pictures are incredible! I can't even figure out what that eagle is doing to the fox nor would I lay any bets on who won. 
Posted by Todd and Danielle Millar, Sixteen years of excellence! (Glenn Simon Inc.) over 12 years ago
Mike I am very visual.  I just have to see it to understand it.  So when I blog I try to describe the "picture" I see and that is how I try to capture the reader. 
Posted by Nannette Turner, Online Marketing Home Ownership Advocate Specialis (Keller Williams Lynchburg) over 12 years ago
MIKE - Great point.  I learned quickly that a wall of words, no matter how compelling, will be largely ignored by the AR community.  Once I built up a following, I was able to put out some posts with no images, but it's not something that I recommend to a newbie. 
Posted by Adam Waldman, Realtor - Long Island (Westcott Group Real Estate Company) over 12 years ago

Images are the invitation to read the content.  I have a spectacular collection of images that I have created for use on my Internet presence.  I love them.  Images, pictures, paintings, decorating, design and drawing have always been a part of my life. 

I've used photography to help sell real estate when I used a 33mm. Minolta and had to get the film to the photo shop for development and wait 2 days before I could mail wonderful photos of homes, exterior and interior to relocating home buyers.  They worked but nothing beats the immediacy of the digital cameras. 

As I said the photos of that Eagle and Fox blew me away.  As first I thought the Eagle might be in trouble but that was when I thought the other animal was the mighty Wolf.  Once you corrected me and I could see it was a Fox, I realized it was over for the Fox.

Thanks for bringing these images to the Rain.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 12 years ago
Great point, Mike. When I see a blog that is very lengthy without pics, my mind simply says, "too much to read, not enough time". But when I see one with pictures and a little "air", I feel less overwhelmed.
Posted by Lissa Uder, Your Lebanon MO Real Estate Agent (RE/MAX Next Generation, LLC) over 12 years ago

HI MIke,


Youare so right about images.I have to be infront of something visual when someone is talking to me about a project

Posted by Tucson Real Estate Experts Anne McKechnie, Previews Property Specialist (Coldwell Banker Residential Brokerage) over 12 years ago
I enjoy your writing style.  I now take may camera with me eveywhere.  I just got tickets to the Ginn Chamionship golf tournament this weekend and can't wait to shoot a bunch of pictures to document the excitement.  Blogging with out pictures is sort of like cereal without the milk...dry and crunchy :-)
Posted by Palm Coast Homes, Palm Coast/Flagler County Real Estate, The Ross/Co (100 Plus Realty LLC) over 12 years ago


Thanks for the encouragement.  I like the cereal without milk image your words create.


Thanks for commenting.  See you soon on your photo-rich blog!


I like your point, especially the words "a little air."


You write the most thoughtful comments! It's a pleasure to read your writing.


There's a great visual image:  "wall of words."  Thanks for coming by to comment.


That's why you're so good at what you do.  Imagination!

Todd & Danielle,

Come back and click on the link at the end of the post.  It will take you to the full picture story.




I really like what I do for a living--lending.  Thanks for the encouragement!


Yours is the most enigmatic comment on the post!


I'm in agreement.  If the fox got away, he won't soon mess with an eagle!


You're welcome.


By the time I got around to answering your question this morning, you already had the answer!  Thanks for being the first to comment, and for being a subscriber.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 12 years ago
Mike - Great advice (and incredible photos).  I will have to try to use more images in my Blogs.  This is a learning process and members like yourself are a great resource.  Thanks!
Posted by Sarah Berger (R.J. Smith Realty/Real Estate Solutions) over 12 years ago
Mike:  I hope a few bloggers see this post.  I have read some great blogs on Active Rain but never any pictures.  The content is really meaningful but you are so right, when there are no pictures and all the eye sees is a page full of words, it is very difficult not to pass up that blog no matter how good it is.  I wonder, if the writer takes so much care in writing great content, why then, do they not include pictures?  Maybe I should drop a gentle hint when I come across those posts.
Posted by Donna Yates, Blue Ridge Mountains (BHGRE - Metro Brokers) over 12 years ago
I spend a lot of time trying to find the right graphics to add a little punch to my blog and to break up that dreaded "wall of words".  If someone pulls me in with a title and all I see is a page of type, I move on, because it's so difficult to read that way on a laptop screen.  Give me some color, some white space and some pictures and I'm yours!
Posted by Lisa Heindel, New Orleans Real Estate Broker (Crescent City Living LLC) over 12 years ago
Mike, I know you are right and I am working on it.  Blogs with interesting pictures are much more interesting.  I am going to carry my camera with me from now on and capture some interesting and differnet.  Thanks for the idea.
Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) over 12 years ago
I carry my camera with me most of the time. And if I see something on preview - I will take the photos. Your clients appreciate having photos emailed to them.
Posted by Sharon Paxson, Newport Beach Real Estate (Compass) over 12 years ago
I have been thinking this for a long time, way back in 2001 when websites were all text, pictures make a big difference. Good post
Posted by Ross Quintana, Real E Smarter Real Estate Coach - 509-362-1966 (Real E Smarter) over 12 years ago

I'm so glad the story ended well for the fox. Great way to really get some one's attention and have them on the edge of their seat.


Posted by Sandy Nelson, your Olympia area Realtor (Riley Jackson Real Estate Inc.) over 12 years ago

Fantastic article Mike! You are so very talented! Thanks for sharing this wisdom with us.

To your success,


Posted by Susan Davis, Excellence Advocate over 12 years ago


It's not talent.  It's persistence.  Anyone can do this if they decide to do it.  Actually, that goes for all of life.  Thanks for commenting. 


That last photo doesn't look too good for the fox; I'm not sure the story ended will for him.  Thanks for commenting.


They do make a difference, don't they?  Thanks for stopping by to comment.


That's a great point!  You should write a blog post about it.


You're welcome!  Stop by any time.


Color and white space make a post "friendly."  Often, I'll start with a photo and write the post around the story the photo tells.


All of life is a learning process.  I appreciate your comment.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 12 years ago
I carry my camera with my wherever I go. You never know when you are going to have a KODAK moment! :)
Posted by Lindsay Pendleton, Marketing Agent - Property Management in Baton Rou (Relocating To Baton Rouge & Surrounding Areas) over 12 years ago

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