Is a picture worth a thousand words? Not without perspective!
Stick with me for a couple of minutes; READ before you scroll down...
Take a good look at this desert plant.
Yet you have no idea how big it is. Or how tall. You can't tell if it's a bicolor plant, or it the sun's rays are illuminating the top, while the bottom is in shadow. It might be green, or (as is the case with many of our desert plants) it might have a blue cast.
- The photo is clear.
- It's in focus.
- It captures every bit of the detail of the plant.
You need a little more perspective!
Here's the same plant with color. Some of the questions are immediately answered. It's green. The top of the plant is in sunlight, and the bottom is in shadow.
But if you're to know whether it's a tiny plant, or a huge one, you need more perspective!
That's true in all areas of life, and especially in your business and mine.
We need to step back, evaluate, and plan before we come to a conclusion that we can act upon.
Is this plant really taller than the house, or is this a trick of perspective?
Think about someone you know who loves to go fishing. (Fishermen have something in common with buyers...) They sometimes stretch the truth. With the advent of photography, fishermen found it more difficult to lie to their buddies about "the big one."
It didn't take long for someone to figure out that if the fish is closer to the camera than the fisherman, the fish appears to be MUCH larger than it really is. It's a trick of perspective. (There's a business lesson here.)
So what about our plant? Is it really taller than the house?
It sure is! That's an Octopus Agave. Here's the same plant back in April 2010, before all those bubils sprouted from the stalk.
Now you have a full perspective.
My business takeaway:
The Real Estate business is a lot like this, especially right now with the political climate. The media give us a picture like the one at the beginning of the post, with zero perspective, jump to a conclusion and shout "AHA!" See? Look at this... etc, ad nauseum.
Let's all back up a little, slow down, and look for the whole picture. We'll make better decisions, and that means that we'll all make more money in 2011 than we did this year.
I'm Mike in Tucson, your preferred Tucson Mortgage Lender.
SUNSTREET MORTGAGE llc ~ Correspondent Mortgage Bank
Offices (AZ) Mesa, Tucson, Nogales, and Albuquerque, NM.
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