Tucson AZ Home Loan Info


For Newbies & Rainers Alike: Never Give Up

Mike in Tucson: Never Give Up

When the business cycle of mortgage lending or real estate sales really slows down, I've noticed a correlation in blogging activity on the Active Rain Real Estate Network.


People just give up, it seems.  They stop blogging. 

Someone told me last week "It doesn't matter right now whether I blog or advertise.  Nothing's working, and I'm not going to waste the time."


I'm old enough to have gone through this cycle more than once, and I can tell you that it's not "good thinking" to give up on something that keeps your name and business in front of others.  Out of the ashes of the present always comes renewal.  It comes to you if you stick with it, or it comes to others who stick with it if you quit.

See that little green leaf in the photo?  I captured that image last weekend on Mt. Lemmon, high in the Catalina Mountains just north of Tucson, in the little town of Summerhaven.

Summerhaven experienced a horrific forest fire a few years back.  The fire burned in the Catalinas for weeks before being brought under control.  Thousands of acres burned, and before it was over, the little town on the summit, Summerhaven, burned as well.

Homes nestled in the forest were reduced to ashes.  I remember in particular one shop that sold glass beads.  All that was left after the fire were colorful patches of glass, created when the heat of the fire melted the thousands of glass beads into molten slag.

Today, new homes are springing up.  Construction is a bright spot in the economy of Summerhaven.  And all across the landscape, new green shoots rise from the ashes, spreading their leaves to capture the sunlight and GROW! 


Growth wins out in the end; renewal happend every time.  Just like spring comes again after winter, renewal will come to the business of real estate and mortgage lending.

Those of us who persevere, and stay in front of our Social Network friends and clients, will be the first to grow again.  We'll capture market share from those who give up in the face of adversity.



I'm Mike in Tucson, your preferred Tucson Mortgage Lender.

Loan Officer: NMLS #223495

SUNSTREET MORTGAGE llc ~ Mortgage Bankers, Not Brokers!
Offices in Scottsdale, Tucson, and Nogales, AZ, and Albuquerque, NM.

Comment balloon 58 commentsMike Jones • July 05 2010 02:56PM


Hi Mike, thanks for the encouragement.  Having a positive attitude will help us weather the storm and be there when the rainbow appears;)

Posted by Erika Rogers, St George Utah Real Estate & Relocation Specialist (Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage) over 10 years ago

Mike, So true. I found it interesting how few of us have made it to 700K points. Far too many don't see the importance of blogging...

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 10 years ago

Mike, those are some encouraging words. I keep telling myself to perserve and I would love to see a good cycle. I do believe that God turns ashes into beauty.

Posted by Teral McDowell (Referral Patners LLC) over 10 years ago

You're right on, Mike.  Those who strengthen their presence on the Internet now will reap the rewards as the market recovers.  And recover it will!

Posted by Kate Wheeler, CCIM - Murphy NC Real Estate for Sale (Country Homes and Land Murphy NC Realtor ) over 10 years ago


Yes it will!


So do I!  Thanks for commenting; I'll see you on your blog.


Love that new profile photo!  Congrats on reaching 700,000 points in the Rain.


Thanks for being the first to comment.  I love rainbows!

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 10 years ago

Positive attitudes will get you EVERYWHERE!     Thanks for your great blog!

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) over 10 years ago

You are an inspiration...thanks for the positive post!

Posted by Joan Mirantz, Realtor, GRI, CBR, SRES - Concord New Hampshire (Homequest Real Estate) over 10 years ago

Keep on keepin' on -- hope you had a nice 4th weekend !

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 10 years ago

Mike - DITTO!

Posted by James Chai, Real Estate Websites (agentlabs) over 10 years ago

Well stated, Mike.  (Cool photo, too!)

Posted by Bill Burchard, Broker, Realtor, Representing Buyers and Sellers (3B Realty: 951-347-3818, CA) over 10 years ago

hey Mike, got my purple star on this blog; thanks for being so good at what you blog :o)

Posted by Teral McDowell (Referral Patners LLC) over 10 years ago

I am getting pretty close to giving up. I've been in real estate for almost a year, and I am not making enough money to support anyone. I've had to move in with my mother, and feel pretty homeless. With your kind words, though, I will keep plugging at it. Thanks!

Posted by Amy Law (Alliance Properties) over 10 years ago

Hi Mike. "Write" on :)  though sometimes one can get stuck in the matrix of drama.

Posted by Lana Robbins Realtor ® Licensed Real Estate Broker, Licensed in Florida, Washington, and Hawai'i (Aloha Kai Real Estate) over 10 years ago

As Winston Churchill put it:


We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.....

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) over 10 years ago

Just a quick point that may turn into a post........Two weeks ago I posted a market update on an area that I have an interest in and didn't think much about it.  Then last week I get a phone call from a prospective buyer because they found the post (#1 on GOOGLE) on Google and gave me a call.  So don't give up there is a buyer out there.

Thanks for the encouragement my friend. 

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) over 10 years ago


Great advice, as many times around the corner is good news, but folks stop walking before they get there.  Well, figuratively, of course!

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 10 years ago

Those of us who persevere, and stay in front of our Social Network friends and clients, will be the first to grow again. 

Hi Mike,

I agree!  One of my favorite quotes of all time is from Winston Churchill.  He once said, "Never, never, never give up".

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) over 10 years ago

Guess I could take this one step further... I need to Start blogging!

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 10 years ago

Mike - thanks for the postive waves.....I love the term BLOG ON!

Posted by Christine Bohn, The Bohn Team, Gainesville FL (RE/MAX Professionals) over 10 years ago


A powerful message for folks who are losing their enthusiasm or for other reasons not continuing with their on-line activities, especially blogging. We know it works, in good times and bad. It's like any other marketing - you have to keep it going.

Great photo to illustrate your points.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 10 years ago


Love the photo, love the encouragement, love it all!

That's the kind of positive messages that really help - great post Mike!  Mary

Posted by Mireya (Mary) Davis, Broker (Citystar Realty ~ Mary, Northern California Broker ) over 10 years ago

Mike, I really slowed down. And it showed in SEO placement eventually. The problem was not so much the market, but the changes and new requirements that wore me down. It was just a bit much, but I do feel renewed with the last licensing out of the way. Good post. Thanks for the encouragement.

Posted by Richard Byron Smith, NMLS #184479, Mortgage Loan Officer (Mortgage Loan Officer, Fairway Independent Mortgage Corporation NMLS #2289) over 10 years ago

Mike, I think perserverance is what it is all about.  You just have to NEVER think about quitting.

By the way I posted a video tribute to the American soldier this afternoon and in so doing thought of your niece.  I hope she is doing okay.  She is in my prayers.

Posted by Marchel Peterson, Spring TX Real Estate E-Pro (Results Realty) over 10 years ago


Things I learned along the way:

!. When the going gets tough the tough get going!

2. When business get tough the tough  get back to basics!

Things I learned recently:

Today blogging is basic to sales!


Posted by William J. Archambault, Jr. (The Real Estate Investment Institute ) over 10 years ago


My Darlin' and I just got back from a day at the beach (we're hanging out in Jeff Dowler's hometown of Carlsbad, CA) and this post got featured!  Thanks to each of you who commented, and to whomever you are who flagged it for the feature!  Tomorrow we drive back to Tucson, and I'll be in the saddle again on Wednesday.  God bless each of you and your efforts as you persevere in your calling.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 10 years ago

It always matters when we make the efforts.  There is always someone out there paying attention that our efforts matter to. 

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) over 10 years ago

I know for me that when I blog consistently, I get so busy with business I forget to blog!  But that's a good thing and I am working on my consistency.

Posted by Rhonda Burgess, Moving to Nashville TN Real Estate Specialist (Southern Living Realty Partners) over 10 years ago

I'm blogging, I'm blogging!  I have earned around 40,000 points in just over six weeks....I do appreciate the pep-talk though!

Posted by Kathryn Maguire, Serving Chesapeake, Norfolk, VA Beach (GreatNorfolkHomes.com (757) 560-0881) over 10 years ago

Thanks for the encouraging post.

Posted by Wale Adewoyin (1st Crown Realty Corporation 503-512-6200) over 10 years ago

Great points Mike. I've read many books that have the same argument about people advertising. They give up before seeing the benefits. OR, they stop doing it while things are busy which then causes the referrals to go down. Marketing/Blogging needs to be consistant.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 10 years ago

Thank  you for your positive notes.  I will make a better effort to blog.  Thank you for the reminder

Posted by Andrea Curtis United Country Premier Properties Certified Military Relocation Professional, U C INTERNATIONAL DIRECTOR OF MILITARY PROPERTIES (United CountryPremier Properties) over 10 years ago

Hi Mike,

I do the direct opposite, I blog more in my down time. It is a no brainer! Just because it does not make the phone ring now, it doesn't mean it won't make it ring later.


Posted by Roy & Gail Barnhart & McKay, Barnhart & McKay Home Selling Team (Barnhart & McKay Realty Advisors) over 10 years ago

I think blogging is therapeutic-- it helps me through tough times, and gives me a place to celebrate the victories!  Good post!   Kathy

Posted by Kathy Schowe, La Quinta, California 760-333-8886 (California Lifestyle Realty) over 10 years ago

When business is slow there is more time to blog, and when you blog you get more business. It is a no brainer.


Posted by Marcy Moyer, Probate, Trust, and Investment Specialist (eXp Realty of California Silicon Valley Probate, Trust, and Investment Sales) over 10 years ago

Mike, a wonderful post! Positivity is key in getting through the tough times and giving it all you can during the challenging moments is truly the way to help you remain positive! Your photo is beautiful, and I love how it captures your story of Summerhaven's fire that has evolved into regrowth...and the theme of your blog!

Expertly done Mike! Keep blogging!!

Posted by Chezlene Kocian (MaxWell Mountain Realty) over 10 years ago

If anything when it is slow we need to take that time to build new web sites and do all the prep work we do not have time for when it is busy.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) over 10 years ago

What an excellent post. Too bad the folks who've already given up aren't here to read it.

Posted by Joetta Fort, Independent Broker, Homes Denver to Boulder (The DiGiorgio Group) over 10 years ago

Mike,,, great post, thanks for the reminder and encouragement.

Don,,, I am one of thise who go down in the dumps thinking blogging was a waste of time, i had no clue potential buyers see these blogs when they google.

Amy,,, Don't give up, this is just another storm we all have to ride out.

Al,,, Thanks for the postive attitudes and education on the importance of blogging. I intend to blog regular now. I have to rack my brains regular to think of something important to blog about.

Thank you all. God Bless. 


Posted by Tracey Rosenblatt, SFR (BRITTON Group, Inc.) over 10 years ago

excuse the spelling. WHOOOPS, i should have checked before i submitted:

Thise is Those

Al is All


Posted by Tracey Rosenblatt, SFR (BRITTON Group, Inc.) over 10 years ago

  Thanks for the inspiration, Mike. And, the great photo to illustrate your point!

  Bob Engert

Posted by Bob Engert (Georgia Elite Realty) over 10 years ago

HA!  For every blogger or agent who leaves the network or the business, that leaves just that much more business for me.


Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 10 years ago

Interesting comment.  I would think the opposite would be true.  Gee, business is slow so I have more downtime and more time to blog.  When I'm busy I often neglect blogging because I'm busy with offers, counteroffers etc.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) over 10 years ago

I love, love, love this picture and the analogy it portrays.  I also love this quote.  "The elevator to success is broken.  Take the stairs".  In other words, don't ever give up.

Posted by Mary Chittick over 10 years ago

As a newbie, I feel like the odds are stacked against me in these trying times. It seems like whenever I share my joy of becoming a REALTOR I sense hesitation and negativity towards this chosen path of mine.  I am not letting it stop me.  I just steer away from negative and drive towards the positive.   Blogs like these have helped a lot.  I feel that as a newbie I can offer a fresh perspective and maybe some inspiration during down times. It will be the people that count who see a positive connection.

Posted by Stephanie McAdams (Better Homes & Gardent The Masiello Group) over 10 years ago

It sure will be nice to be easy to find online when the market picks up.

Posted by Mark R. Westpfahl REALTOR Broker, e-PRO® CNE® REALTOR® Minnesota Real Estate Broker (Vexillum Realty - Eagan, St. Paul, Minneapolis and suburbs) over 10 years ago

Hi Mike, as a newbie, thanks for the encouragement.  I think it is a great time to build new relationships and strengthen old relationships and be ready when things start to take off.  

Posted by Dale Ganfield over 10 years ago

Hi Mike,  Having a positive attitude allows us to get through some of the hard times and to enjoy the good times when they finally arrive.

Posted by Bill Gillhespy, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 10 years ago

I couldn't agree more.  You have to pitch to the people who are buying now in your area.  What do they want to read about?  Go from there.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 10 years ago

Mike: thanks for the pep talk. You are totally right - I think actually it's more important to keep on and keep your name out there as someone who is still fighting the good fight. Stay strong! PS: LOVE the picture!!! Just gorgeous!

Posted by Cari Anderson over 10 years ago

When things are slow we need to try harder.  That way we can survive and set ourselves up for really great things when the good times come back... and they will.  Way to stay positive!

Posted by Wade Kawahara (Dominion Real Estate Partners, LLC) over 10 years ago

That is a very awesome photo.  And a very good way to describe how it is.  It will be very interesting to see what things look like about a year from now.  

Posted by Doreen McPherson, Phoenix Arizona Real Estate ~ (Homesmart ~ Scottsdale ~ Tempe) over 10 years ago

What a beautiful and uplifting post. Yes, renewal happens.

Because I write for real estate and have a marketing ezine, I often get questions from agents who are struggling and wondering what to do. One thing I tell them is to keep their website updated and to stay in touch with past clients and their sphere of influence. Even if all you can afford to do is send email - don't let those people forget about you!

With so many agents dropping out of the business, if you don't keep your name out there, people will just assume that you are no longer an agent... and that's not a good thing!

Real estate is not the place to be a Secret Agent.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 10 years ago

Mike - this is a business that runs in cycles and if you are in it for the long haul, you have to have some kind of a plan!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 10 years ago

Mike - Thx for the message, I needed that today.  I'm having one of those days, actually, I'm having one of those weeks.  I'm sure you can relate (or maybe you can't) but I'm in one of those funks of where I have been asking myself for days now, "why am I still doing this"?  This being my job.  I'm in one of those phases where I feel like I'm banging my head against the proverbial brick wall and my stress levels certainly aren't helping.

Anyway, sorry for the bummer comment but I guess I need to hear that eventually things are going to get better for me and my clients.  They have to - right?  If they get worse, I really need to re-think my career choice.

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 10 years ago

It is easy to give up than keep going when situation is tough, however the tough situation does create our characters, becoming a better and understanding person.

keep your chin up! be positive like Mike!


Posted by rebekah over 10 years ago

Inspiration helps in any business, and you need a fresh dose everyday!;)



Posted by Brenda Hughes over 10 years ago

Thanks for the encouraging words Mike!

Posted by Lynnette Boudet, ABR,SRS,SRES,GRI,CRS (Berkshire Hathaway Home Services, Preferred REALTORS) over 10 years ago

HI MIKE!  OK - so we were in San Diego at the same time!  Looking through all your posts, seeing the same "border fence" and being stopped three times ... I had a lot of time to think about getting back to the cycle of blogging -- thanks for the boost!  Sorry our paths did not cross over there! -- Gab

Posted by Gabrielle Kamahele Rhind, Broker/Owner (KGC Properties LLC, Tucson Property Management & Real Estate) over 10 years ago

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