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Networking Relationships Are About Spheres of Influence. Do You Know Seth Godin?

Mike in Tucson: Seth Godin Productions

Business Networking Relationships

The letter from Seth Godin's editor Carol to my friend Maury is dated October 20, 1994.

This is the letterhead on the left.

Maury and I know each other through the Thomas Morgan Professional Partners chapter of BNI (Business Networking International.)  Along with 25 other professionals, we have lunch together every Wednesday specifically to refer business to each other.

This past Wednesday, I was carrying a book I'm reading, Seth Godin's Linchpin.

When I shared it with Maury, he responded "I wrote a chapter in one of Seth Godin's books.  It was a long time ago."  Maury's chapter (Fax On Demand) appears in Godin's 1995 book eMarketing ~ Reaping Profits on the Information Highway.

"Givers Gain!"

We never know who the person in our sphere of influence knows.  The next time you're wondering how someone else can help you, think instead how you might get to know them better, and help them.  That's the philosophy taught by Dr. Ivan Misner, founder of Business Networking International.

Who do you know?  Who does your friend know?  I like that second question!


I'm Mike in Tucson, your preferred Tucson Mortgage Lender.

NMLS #223495

SUNSTREET MORTGAGE llc ~ Mortgage Bankers, Not Brokers!
Offices in Scottsdale, Tucson, and Nogales, AZ, and Albuquerque, NM.

Reach me any time on my Blackberry at (520) 349-9090

Comment balloon 5 commentsMike Jones • June 22 2010 09:22AM


Mike, I always gain so much more when I focus on who I can help or How I can help. Imagine emarketing in 1995. I barely had a computer back then!

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 10 years ago

Small world and it's getting much smaller with all the technical access we have to each other.  BNI is a great way to grow your business.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 10 years ago

Well said and an excellent point.  Sphere of influence is a huge thing, especially when so many of our leads are referrals, not only from past clients, but also many new ones thru networking.

Posted by Ken Speer (Alpha Global Associates) over 10 years ago

It is indeed an excellent point! Thanks for sharing!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 10 years ago

I think having a connection with Seth Godin is like six degrees of Kevin Bacon.  Someone knows someone who has something to do with Seth Godin as you just demonstrated.  Try it sometime. 

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) over 10 years ago

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