"Did I just say that?" MJ Jensen smiled as she pointed to me and said "Write that down. That's good!"
"Marketing that surpasses the masses!"
She told me to write it down. I did!
MJ Jensen is the Chief Idea Officer of her company, IdeaMagic Visionary Marketing. Landmark Title invited her to present two hours of marketing ideas to a packed room of REALTORS and lenders.
I'm going to share her 10 points with you here on my blog. For a more in-depth study, visit MJ Jensen's website, www.ideamagic.com.
1. State what business you're in in 15 seconds or less.
2. Create an image of quality.
3. Benefits (not features) win new clients.
4. Build visibility; become an expert in your industry.
5. Use the media as a win~win opportunity.
6. Advertise in, and write articles for [the same] newsletter, whether print or online.
7. Ask for referrals, and give [RESPA compliant] rewards for results.
8. Make it EASY to be your customer!
9. Get results from networking. Follow up 100% of the time.
10. Use Social Media to your advantage.
We had a blast! Check out MJ's website to see her in action.
I'm Mike in Tucson, your preferred Tucson Mortgage Lender.
SUNSTREET MORTGAGE llc ~ Mortgage Bankers, Not Brokers!
Offices in Scottsdale, Tucson, and Nogales, AZ, and Albuquerque, NM.
Reach me any time on my Blackberry (520) 349-9090
photo copyright Mike in Tucson