Tucson AZ Home Loan Info


For Newbies Only: So Why Are We Blogging Anyhow?

I took a little heat last week about a post that complained about the HVCC appraisal process.  "Hey," said the email, "you didn't answer my comment."

Here's the reason for that:  (It took a little time for it to percolate in the old brain.)

I'm a newbie.  I've only been in the lending business since 2003.  My relative inexperience is one reason that I'm so active on Active Rain.  I learn from colleagues who have been at this for decades, and I appreciate them for their knowledge and willingness to share it with people like you and me.

Prior to April, 2003, I was National Sales Manager for OPEX Corporation, a Moorestown (NJ) company that designs, manufactures, sells and services high speed automation for the payment processing industry (banks, insurance companies, credit card companies, mortgage companies) and for the United States Postal Service. 

The product?  Think $400,000 letter openers the size of your office that suck in envelopes and spit out data files, image files & cancelled checks at the rate of three envelopes per second.  With one operator.  Chase Bank has seven of these machines, last I knew, at a processing site in Phoenix.  They run seven days a week, 24 hours per day, so long as the mail keeps coming.

If I'm not blogging to impress potential clients with my level of expertise, why would I spend an average of two hours a day on Active Rain and my outside blogs?

I do it for the RELATIONSHIPS

Relationships are the key to a successful business.  People expect competence, and if they don't find it, they won't ever refer business.  But competence isn't what attracts people to do business with us. 

It took me a long time in sales to learn that truth. 

When I found Active Rain in 2007, I knew I had found goldIt was the Active Rain Real Estate Network that allowed me to reach out to the world with my business in a way that made me comfortable, and at a price I could afford: FREE!

People refer business because they have come to know, like and trust us. 
My blog on Active Rain is designed to let you:

  1. ...know who I am.  If you're one of my regular readers, you have a sense of my character from what I say, and in particular, how I respond to criticism in a public forum.
  2. ...like what they see.  People find us on the internet by accident.  They click a link, and there we are, on their computer screen in their office, at Starbucks, or in their home.  Photos on my posts are designed to arrest your attention.  (I spend another hour a day taking photos of anything and everything.  I catalog them on my computer and use them to engage my accidental viewers.)
  3. ...come to trust me.  I can't tell you how many times my phone has rung, and a total stranger on the other end says something like this:  "I've read your articles on the internet, and you seem like someone I can trust."


I'm Mike in Tucson, your preferred Tucson, AZ Mortgage lender.
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona
Call me
if I can help you with a purchase or refi mortgage;
(520) 349-9090

Cactus blossom photo copyright Mike in Tucson

Comment balloon 18 commentsMike Jones • June 29 2009 01:33PM


Well done!  These things help don't they??  I have found that when I am inspired to blog, the person that inspired me, rarely comments ON MY BLOG!!!  ...Well put together!  You should talk to Janet G....she feels the same way!!!  -  Take care!  -  Bucky...buckster..oh yeah, aka...Darin!  :)

Posted by Darin Osenberg (Funky Quail Vintage) over 11 years ago


Thanks for being one of those people who, although you have been in lending for decades, does not mind helping out a Newbie!  Even after six years, I still feel like a newbie sometimes...  :)

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 11 years ago

You do look like a trustworthy person in your blog photo.  Nice blog!

Posted by Barbara S. Duncan, GRI, e-PRO, Executive Broker, Searcy AR (RE/MAX Advantage) over 11 years ago


That's because my Momma raised me right.  LOL  Thanks for commenting.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 11 years ago


Very nice presentation...!!! Thanks,   Fran

Posted by Fran Gaspari, "The Title Man" - Title Insurance - PA & NJ (Patriot Land Transfer, Inc.) over 11 years ago

Mike, it's ALL about helping each other.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) over 11 years ago

Mike, What true words.  It is wonderful the people we touch....and those that touch us in some way with their writing.  Real relationships are formed here.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 11 years ago

Thank you Mike for this post.  This is not for the newbie only it is also for the seasoned blogger.

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) over 11 years ago

Mike - I'm a newbie also, and I have to say that activerain has been more educational than all of the real estate classes I've ever taken combined. I always learn something new, and i have learned to respect the people who take the time to help newbies. Keep doing what yo were doing, I appreciate it.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) over 11 years ago

Hi Mike,
Yeah, me too!  I am definitely still learning from my AR friends like you.

Posted by Cynthia Tilghman, Realtor® Onslow County NC Home Specialist (Kingsbridge Realty, Inc) over 11 years ago

Hey Mike, great post and I agree with your reasons for blogging completely. I blog for the same reasons but unfortunately have not had as much time lately because I am so busy at work! I am still learning and enjoying the ride in this wonderful community!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 11 years ago

Hi Mike: I think it worked because:

1) I feel like I know you.

2) I like what I've read.

3) I've come to respect you as a mortgage professional!


Posted by Matt Listro, Your Credit Repair Expert (National Credit Fixers - Matt Listro) over 11 years ago


This is all about sense of community. And don't forget about the points.

Posted by Terry Chenier (Homelife Glenayre Realty) over 11 years ago

Mike - with the way the rules keep changing, for lenders and real estate agents, we could all be considered 'newbies' on a daily basis. 

As for the relationships that are forged here in the Rain ... they are incredible.  They are valuable, geniune, immeasurably educational, and above all - they are like the cement that bonds bricks together, holding us all together.  It's not something to be taken lightly.

Each of us has something to offer.  Often times ... MOST times ... involving different skill sets and levels of expertise.  It's those differences that make us so much alike in that we need each other.

Your post is timely, informative and educational.  All good points to cover ... no matter the day.

Posted by Carol Smith (Casmi Photography) over 11 years ago

Hi Mike!  Although I haven't been around on AR much for a myriad of reasons, all good though (except for the one week I was sick) after the couple years we've been AR friends (and some snail mail - I so appreciate that!) I

  1.  feel like I know you
  2.  like what I see
  3.  know I can trust you!

Keep up the good social networking and relationship building, you have friends all over the world now! 

Posted by Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) over 11 years ago

Hi back at you, Karen!

We've missed you in the Rain.  Thanks for stopping by and saying such nice things.


Your comment has more depth than my post!  I really appreciate your readership.


Competitive beings that we are, I won't forget the points.  LOL


Thanks for your readership and confidence.


All of us need a break once in awhile; I'll see you on your blog.


You go, girl!


I couldn't agree more!


It was good to talk with you on the phone this week!  Thanks for stopping by.


Real relationships, indeed!  What a tremendously useful resource!


That's a WINNNG attitude!  Thanks for coming by.


Love you, man!

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 11 years ago

Mike, this is some great stuff! In fact, I have enjoyed your writings and photography for quite some time. So much so that when we first met in person, it was like we were already good friends. I think that is a very powerful testament to blogging. Our clients feel like they know and trust us before we even meet because they read our blogs and do their research before ever calling for a quote or inquiring about a property.

Posted by Nick Bastian, Real Estate Agent - Tempe (Realty Executives) over 11 years ago


Amen to that!  Thanks for commenting, my friend.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 11 years ago

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