Lenn Harley's post yesterday merits your attention, especially if your clients are buying short sales. Lenn concludes that "Banks think they're selling RETAIL rather than RESALE."
Banks don't know how to sell.
Case in point:
I stopped into a Big Bank yesterday to cash a check. The lobby was nearly empty. I thanked the teller, turned toward the "personal banker" desk ten feet to my right and asked:
"What's your interest rate on a 30 year mortgage with good credit and 20% down?"
Without looking up or inviting me to sit down, the "personal banker" replied "five and a half." (I had just locked a client at 4.875% for the same loan.)
"Thanks," I turned and walked toward the front door.
"No problem," I continued toward the front door.
You're holding an open house:
I walk in. You don't look up from your bar stool at the granite kitchen counter
because you're absorbed on Twitter.
"How much is this house?" I look around.
"Three hundred and thirty thousand dollars." You tweet.
"Is that the best you can do?" You stop tweeting for a moment.
"Okay, thanks." I walk toward the door.
"No problem. Have a nice day." You tweet.
Big bank "foot soldiers." The few. The clueless. The untrained.
Call me if I can help you with a purchase or refi mortgage;