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Effective Advertising in a Tough Economy: Bonnie Quinn & Down Home Delights, Oro Valley, AZ

Bonnie Quinn and her A-Frame Sign for Down Home Delights, Oro Valley AZ

A-Frame signs are illegal in the town of Oro Valley, AZ.

That's a problem for businesses struggling to survive in these tough economic times, and so the town council met last Wednesday night to discuss the possibility of temporary relief from the Sign Code for Oro Valley businesses.

Oro Valley deems these signs unsightly.

Bonnie Quinn, owner of Down Home Delights on Oracle Road, carried that sign you see on the right to the meeting and set it up for the council to see as she addressed them:

I opened my cafe and bakery, Down Home Delights, in 2007.  Like other businesses, [Down Home Delights] has taken a huge hit from the economy.  I am in a small strip mall, set back from the road behind a hill, with horrible visibility from the road. 

The most effective form of identification for me is an A-Frame sign near the road.  I put an A-Frame sign out last weekend, and doubled my sales revenue from the previous weekend.  It works.  I know it works.  New customers who came in that weekend said to me "It's great that you have a sign on the road, so we knew who you were."

When I told them I'm not allowed to have that sign out there, they were flabbergasted!  It's what brought them into my cafe that day.  Thay know it works. 

...I want to work within the guidelines of a reasonable sign code that protects the economic stability of my business and this town.  I believe these signs can be used reasonably and effectively. 

I believe Oro Valley residents want small businesses to thrive.  ...we need help, even if it's just temporary, to get through this recession.  It's unsightly...to have shuttered businesses and empty storefronts!  ...it undermines consumer confidence and is a bad indicator for prospective new businesses and [people considering a move to] Oro Valley.  Respectfully, I request relief from the sign code.

THE MOTION TO GRANT TEMPORARY RELIEF FROM THE SIGN CODE PASSED OVERWHELMINGLY.

Down Home Delights: Mike in Tucson

Down Home Delights

10110 N Oracle Rd # 180
Tucson, AZ 85704-7609
(520) 219-9300 begin_of_the_skype_highlighting              (520) 219-9300      end_of_the_skype_highlighting

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I'm Mike in Tucson, your preferred Tucson Mortgage Lender.

NMLS #223495

SUNSTREET MORTGAGE llc ~ Correspondent Mortgage Bank
Offices (AZ) Mesa, Tucson, Nogales, and Albuquerque, NM.

 

Comment balloon 28 commentsMike Jones • July 26 2010 08:45AM
Effective Advertising in a Tough Economy: Bonnie Quinn & Down…
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A-Frame signs are illegal in the town of Oro Valley, AZ. That's a problem for businesses struggling to survive in these tough economic times, and so the town council met last Wednesday night to discuss the possibility of temporary… more