When you entered the business of real estate, you may not have thought of yourself as an entrepreneur. Perhaps you thought just the opposite, surrounded as you were by your broker's systems, your membership in the Brian Buffini organization, and (if you were fortunate) the guiding hand of a mentor.
If you're still in the business today, you're an entrepreneur. This post is for you. Bookmark it. Mull it over and come back to it. Consider the implications for success in your particular real estate or lending market.
I found a gem of an article by the Harvard Business Review's Scott Anthony this morning on Bloomberg. Anthony asks three questions of entrepreneurs, (and I'm paraphrasing here for REALTORS and lenders):
- What's your survival timeline? At the rate you're spending money, how many days until you have to quit what you're doing and go get a job?
- Why are you doing this? Are you committed, heart & soul, to what you're doing? Is your brand evident to others in your daily accomplishments? Is your "WHY" part and parcel of your daily activities?
- What two critical things are you working on right now? "...a good entrepreneur can step back," says Anthony, "and highlight the two things they are really hoping to learn during a set time period. These aren't always the fires burning brightest. Ideally, they relate to the biggest unknowns..." Do the two things that come to mind drive your business forward?
I'll add a fourth question. Is your brand so very clear that EVERYONE can spot you a mile away? I was hiking on open range last week in the foothills of the Coronado National Forest, and saw this little guy at a great distance. He's unforgettable. I want my brand to be just like that!
Scott Anthony isn't a blogger. If he were, though, (at least for today,) Scott Anthony would be my favorite blogger.
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I'm Mike in Tucson, your preferred Tucson Mortgage Lender.
SUNSTREET MORTGAGE llc ~ Mortgage Bankers, Not Brokers!
Offices in Scottsdale, Tucson, and Nogales, AZ, and Albuquerque, NM.
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